Free bathrobes. Upgrades from small hotel rooms to full apartments. Ten percent discounts on food and drink. Rebates of $10 on stays.
These are just a few of the bribes that hoteliers are offering to guests who write positive Trip Advisor reviews, according an article published yesterday in the UK's the Daily Mail. Apparently the false review situation in Britain has gotten so out of hand that the Office of Fair Trading is stepping in to investigate.
I would think it's even more difficult to investigate the hundreds of fake of reviews that hotels or their marketing staffs are simply posting, without the help of actual guests--an issue not addressed in the article.
Just another reminder that user generated reviews have serious credibility issues. Remember that the next time you're looking for a place to stay or eat.