Here are the rules: participants must follow Southwest on Twitter (their handle is @southwestair). This will allow them to see what the daily contest entails. Today, travelers must send a picture to Southwest via twitter of themselves and a reindeer by 4pm central time. A panel of judges will pick the winner.
You can see the winners from the first two days of the contest plus all the rules at the Southwest site. Probably the most important rule is that all submissions must have the hashtag #12daysofluv.
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