|Photo by F. Delvenhall|
I know, it all sounds very "inside baseball". But consumers should care about this switch as it may mean fewer deals, especially through their favorite online travel agencies. Which is why I'm recommending using the aggregator sites (Kayak.com is another option ), as they search the inventory not just of the major players and discounters (Hotels.com, TravelWorm.com, etc.) but also of the hotel chains directly.
The hotels chains are also going after those travelers who prefer to bundle together airfares with hotel nights (in an attempt to score savings). Many are now partnering with airlines, rental car agencies, tour operators and more to give the customers who come directly to their sites the same sort of inclusive experience they're used to getting on a Travelocity or an Orbitz.
To read Douglas' complete piece, click here.