When did booking an airfare become as complicated as trying to get reimbursed by your insurance company? Mazes upon corporate mazes, fees tumbling after fees, products that used to be part of the experience of flying now separated out in a fashion that confuses even travel agents. It's a mess, and it looks like it will only get worse, before it gets better.
To read the complete piece, click here.
Travel Weekly is also tackling the issue today, with a story detailing the wacky ways "premium seats" are sold (on one airline, the price for them changes by the time of day of the flight!), the fact that customers often have to get deeply into the booking process before discovering what all the ancillary fees will be.
Together the two pieces paint quite an ugly picture of the airline industry today. Take a read.